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How NOT To Appear Like A Spammer
Unless you use the Internet only for surfing and never use your email address you've probably received something that is called spam. There are different definitions for spam but I will say that spam is unsolicited email commercial. Many pe...
Plain Jane Email Equals Flat Results
Years ago, when email was just emerging as the incredible marketing tool it is today, everything was done in plain text. Since not everyone uses the same email program, and not all of them are compatible with the others, messages often ended up lo...
Coping With Those Dreaded Ezine Publishing Deadlines
Time, of course, doesn't stand still and never did, and it's no wonder at all that in this highly pressurized modern world of ours, time is regarded as a valuable commodity or precious resource. Articles, books and courses on Time Managemen...
Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference
At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with an Adestra expert who provided feedback and useful advice about how they could improve their campaigns. Main Lessons Data, data and more dat...
Sales Prospecting for Appointments by Email
A few months into the job and Sabrina's cold calling sales prospecting techniques were getting her almost nowhere. She would call CIO's and CTO's all day, and speak to maybe one sales prospect if she was lucky. The gatekeepers and voicemail were s...
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