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Ezine Promotion, The Three Forgotten Tactics
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If you are like most ezine publishers you want more ideas that work. But hold on a minute what about all the key strategies that you have overlooked?
1 Teamwork:
Hook up with a fellow publisher who does not compete directly
with you. I do this to find out what really works. Share ideas
and results. Brainstorm even by email and you will discover
new ways to promote your newsletter that you will not have
spotted before.
You could save yourself weeks or months of wasted effort if
you know which strategy people are responding to today. And
not what used to work last year when that guru wrote his
expensive ebook with all the answers that were true back then.
For example, last week I learned from a fellow ezine writer that
his new ecourse was taking off like a rocket. So, I have
cancelled my plans to write another ebook and instead I am
working on developing an ecourse. And when it comes to promoting
my new ecourse I already know an expert I can check in with
instead of spending weeks to learn what works best.
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2 Help other ezine publishers to get what they want:
Spend time solving the problems that other ezine publishers face.
For example, read their back issues and point out ways they can
offer an even better product. If you can help them to get more
subscribers you will be rewarded with your articles getting
priority treatment and appearing in their upcoming issues.
Do these other publishers offer a free report to new subscribers?
Ask if they would like one suitable for their audience and then
produce one that focuses on your area of expertise. They get more
subscribers by offering a truly useful report and you benefit by
getting your byline in front of even more people.
Give first and you will be amazed at how receptive people are to
working with you for mutual gain. You will immediately stand out
from the crowd in a world where so many people always wants
something without any consideration for the needs of the other
person.
3 Use information as a bonus:
Write an ebook or ecourse with genuinely useful information and
offer it to other ezine publishers. Let them use it as a special
bonus to keep their existing subscribers coming back for more.
They will also benefit from referrals when their readers pass on
the newsletter to friends so that they too can read your ebook or
ecourse.
Too many ezines are short on great articles they can use. There
are plenty of articles available out there but very few high
quality ones that you will use in your own ezine.
The same applies when ezine authors want to offer incentives to
encourage their readers to buy their own information products. If
you give publishers a high quality ebook or ecourse that they can
bundle with their information product you will get your message
out to a lot of people and very quickly.
These tactics could help you to build your ezine in ways you
never considered before now. Test them for yourself and enjoy new
success with your ezine.
Peter Murphy is a writer and ezine publisher. He has a number of
information products that you are welcome to use to promote your
ezine. For details send mailto:3infoproducts@sendfree.com
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