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The Most Critical Strategy to Your Survival, and Prosperity, Online
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For the sake of your long term survival and your short term
profitability online, you've got to think of your business
as more than just one or more products or services. Getting
customers is the hard part, so the best strategy is almost
always to gain their business long term.
Ask yourself or find out from your subscribers what wants
and needs they have in common. It's commonly known that the
online environment is especially suited to this because it
costs you nothing to keep in touch with them. When done
correctly, these contacts can be very profitable to you for
a long time.
What's not as well understood is that for this very same
reason, your survival may easily depend on how well you
execute this strategy. When online businesses get more out
of their traffic by doing this, they're willing to pay more
for the traffic and so the cost of traffic increases
overall.
And it doesn't matter whether the traffic is free or not.
Because when it's free, there will be more businesses out
there willing to put in the time to get this free traffic,
which leaves less of it for you, at least for the time you
put in. All other things being equal, if were to continue to
get the same amount of traffic, you would have to put in
more time.
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And on-line businesses WILL be doing more of this as word
gets around that this kind of strategy is the way to go. So
your survival online will increasingly depend on how well
you do this.
For those reasons, opt-in marketing done correctly - where
relationships with your prospects and customers are a top
priority - becomes more important every day. These
relationships are not much different than any other. They
require time. They require the trust of your opt-ins. And
they require that the opt-ins see more value in what you
send them than most other things they run into online or in
their inbox.
That last part can be pretty tricky without the personal
element. As an individual, even if you do have people
working for you, you're able to use this to your extreme
advantage. When you throw this into the mix, everything you
do carries more value - both to you and your subscribers and
customers. It becomes easier for you to develop trust and
establish credibility this way. These are important because
as a marketer, the highest level you can attain is that of a
trusted advisor.
You personally become be most important element in your
marketing when your subscribers rely on you for your
recommendations and your guidance.
All of a sudden, the role you take on with your list allows
you to take on a whole new perspective in your daily life
because if you're tuned in, many things in your work or life
outside of that could be informative or serve to illustrate
a point to your subscribers. This is stuff your readers just
can't get anywhere else!
When the sight of your email in your subscribers' inbox
triggers the idea of you as a person in their minds, you'll
naturally get more of your emails read? which translates
directly to more sales. This happens naturally. Your
messages will have more of an impact because the readers
aren't putting up their defenses as they normally would. The
message can be taken at face value.
You might think you have to be an expert to attain this kind
of position. You really don't. You can still bring value
without overstepping the bounds of your knowledge. Anyone
can use these elements to build these highly profitable
relationships in their list.
Although I'm limited to what I can show you in this article,
I cover these things in more depth in my ebook "How to Win
More Customers That Buy More Product More Often," which is
completely FREE. You'll find the link in the resource box
below.
Laurence Baker is the author of "How To
Win More Customers That Buy More Product More Often,"
presenting a solution to the biggest obstacle in making more
sales on the internet -a lack of trust. To download a FREE
copy, visit http://www.netmarkhome.com
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