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Could This Be The End of Sp^am?
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The war on sp^am has so far been waged on two fronts:
legislation to make sp^am illegal and filters that prevent sp^am
reaching its destination.
But neither approach has worked.
Even if US anti-sp^am laws succeeded, they would not
stop sp^am that originates outside the US.
As for sp^am filters, the sp^ammers are constantly devising new
ways to defeat them. The people who are really being affected
by the filters are web marketers with legitimate optin lists - how
many of your subscribers are receiving your newsletter?
But now, two researchers at IBM - Scott Fahlman and Mark
Wegman - have come up with a completely different approach.
The idea is very simple.
Software located between your email client and your server
would intercept all incoming email. The software would contain
a 'white list' of email addresses that you want to receive email
from.
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Any incoming email that is not recognized by your 'white list'
would be bounced back to the sender with a message directing
the sender to a website where they could purchase a 'charity stamp'
for a small fee - between 5 and 25 cents.
The proceeds would go to charity. The charity stamp would be a
10-digit code that allows the email to pass through the software to
your email client.
This would kill sp^am almost overnight.
Why?
Because sp^ammers have an extremely low conversion rate - as
little as one sale for every 10,000 emails. But that doesn't worry them,
because they send millions of emails at a time - and it costs them
nothing. Now multiply 2 million emails by 5 cents per email - Joe Sp^am
is out of business!
The flood of sp^am that is now choking up the Internet only proves
what economists have long been saying - any resource that is free
and unregulated becomes exploited to the point where no one can
use it anymore.
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Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
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